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The Trade Council

The Trade Council creates value, growth and knowledge for Denmark through global consulting services and partnerships.

 The Trade Council is a customer-oriented export and investment promotion organisation. The Trade Council creates results through individual approaches based on the customers’ needs. Focus is to be placed where the Trade Council creates most value for the business community and for Denmark. This applies to both export promotion and efforts to attract foreign direct investment to Denmark.

The Trade Council

  • Helps customers with new businesses or helps to expand already existing ones
  • Provides customers with access to key decision makers and helps identify the right partners
  • Minimises risks through risk analysis and advice on CSR, including anti-corruption
  • Works on creating free and fair trade relations across the world
  • Benefits Denmark by bringing knowledge, investments and jobs to the country

Business Areas
The Trade Council focuses on the business areas of Global Growth, Global Public Affairs and Global Opportunities and Risks. Cross-cutting the business areas, services that are free of charge highlight our public service obligation at the same time as expanding our customer base.

  • Global Growth brings together traditional export promotion and internationalisation activities such as market access, joint promotion events, sourcing and establishment advice.
  • Global Public Affairs focuses on influencing decision makers and processes in relevant markets and sectors important to Danish export companies.
  • Global Risks and Opportunities and brings together a variety of areas related to the specific risks and opportunities encountered by Danish companies in emerging markets. This can for example apply to risk analysis, including political risk, CSR and anti-corruption, but also to new opportunities such as Base of the Pyramid (BOP).

The Trade Council reaches out to many more small and medium-sized enterprises
The great number of small and medium-sized Danish enterprises constitutes a huge export potential – and the Trade Council therefore continues its special focus on these enterprises.

The Trade Council has a number of programmes especially targeted at the small and medium sized companies with international potential. The aim is to promote the internationalization of small and medium-sized Danish enterprises and assist them with opportunities in export markets.The specific target is for the Trade Council to advise 7,500 Danish companies during 2010. The Trade Council also kick-starts small global growth enterprises’ exports with a new programme named VITUS. In only nine months VITUS is to lead to concrete export orders.

The Trade Council enters into strategic partnerships with global Danish companies

The most global Danish companies – small as well as large companies – can enter into Key Account Agreements with the Trade Council in order to use the Ministry of Foreign Affairs/ the Danish Embassies more strategically to promote their exports globally. The companies are assigned a permanent adviser, who is available 24/7.

The Danish innovation centers are part of the government’s efforts to stimulate research and innovation. The innovation centers are an entry point for innovative Danish companies and knowledge institutions into world leading hotspots within science, research and innovation. Through the centers innovative Danish companies have excellent conditions for gaining access to new knowledge, research, technology, network and international markets.

The innovation centers are a joint project between the Ministry of Foreign Affairs and the Ministry of Science, Technology and Innovation. So far, innovation centers have been established in Silicon Valley, Shanghai, Munich, Sao Paolo, New Delhi-Bangalore and Seoul.

Investment Promotion
Invest in Denmark is the national Danish foreign investment promotion agency helping companies to explore business opportunities and establish themselves in Denmark. The objective is to create knowledge intensive jobs and growth and further strengthen the leading Danish clusters of life science, cleantech and ICT. Read more about Danish key competencies and Invest in Denmark's free services at the following link or at